[HCM] Chuyên viên Nhãn hàng - Category Executive

Promotion / Campaign

• Collaborate with category managers and Marketing teams to ensure promotional activity and customer communications lead to desired business results: plan product ranges and campaigns preparation.

• Collaborating with internal and external stakeholders for campaign creation.

• Using performance tracking, reporting and optimizing campaign performance.

• Continually refining and revamping campaign planning and execution processes.

• Responsible for the category’s onsite (Desktop and Mobile) navigation and conversion rate performance.

• Develop visual merchandising plans with partner brands to develop effective co-marketing opportunities and branding integrations/activation.

Sales

• Performance tracking and analysis

• Ensures each category are given exposure in different online marketing channels